Greatest Movie Ever Sold, The

About the movie

Acclaimed filmmaker and master provocateur Morgan Spurlock (Super Size Me) returns to the Sundance Film Festival with an examination of the world of product placement, marketing, and advertising by making a film financed entirely by product placement, marketing, and advertising. Utilizing cutting-edge tools of comic exploration and total self-exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder.
From Morgan Spurlock (Super Size Me) comes the scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold. It shines the definitive light on our branded future as Spurlock attempts to create the "Iron Man of documentaries," the first ever "docbuster"!

Participating